Collaborating with Aurélie Lang on her brand identity was a creative journey that seamlessly merged the worlds of numerology with a design aesthetic embodying professionalism and value. This project celebrated her intuitive gifts, translating them into a visual identity that resonates with authenticity and curiosity.
the challenge
Our challenge was to harmonize the nuanced spirituality of Aurélie's practice with a design that communicates professionalism and integrity.
How could we craft a brand identity that appeals to those curious about self-discovery while navigating the skepticism often associated with practices like numerology?
our approach
We set out to create a brand identity that elegantly combines clean professionalism with subtle spiritual undertones. We carefully selected a color palette of warm, earthy tones that evoke trust and grounding. Typography choices emphasize clarity and readability, reflecting Aurélie's commitment to delivering precise insights.
collaboration & vision
Collaboration was key to realizing Aurélie's high aesthetic vision. Working closely with both Aurélie and a talented local photographer, Lucy Nystrom, we captured the essence of her practice through captivating imagery. From portraits to snapshots of her home and garden, every photograph was infused with Aurélie's innate gifts.
acknowledging skepticism
We embraced the skepticism often encountered by practices like numerology by presenting it with authenticity and clarity. Through real-life examples and relatable scenarios, we illuminate the potential of intuitive numerology to foster profound transformations.
the result
A brand identity that speaks volumes about Aurélie's unique approach to numerology. Her website, www.aurelielang.com offers a platform where her intuitive gifts and numerology methodology harmoniously converge, offering visitors an authentic and engaging experience.